Image by Eunice Hee

Kotex has always had a special place in my heart. And in (or under) my vagina. For a long time, it was my go-to for tampons and sanitary pads.

The Kimberly-Clark owned brand is over 100 years old and is said to have started the whole period industry as we know it (Eshner, 2018). What’s interesting is that when it was first introduced, it was considered a high-tech invention that was inspired by military products. During World War One, Kimberly-Clark — then a paper company — created bandages with a new material made from wood pulp called cellucotton (Harford, 2020)…


Channeling these creepy crawlies can help achieve equitable growth for all

Image by Eunice Hee

Cockroaches have existed way before the dinosaurs. No matter what’s been thrown at them — an asteroid, the ice age, Covid-19, your shoe — they’ve still managed to stand the test of time.

That’s why I believe it’s critical for businesses to adopt a cockroach mindset to meet the new growth agenda, which is about creating equitable growth for all, and not just exponential growth for a few.

If businesses fail to evolve like our creepy little friends, they risk being viewed as pests that must be killed.

So, whether you love ’em or hate ’em, here are 5 cockroach-like…


How Brain-Computer Interfaces (BCIs) Can Help You Create Ethical Porn

Dear Pornhub,

I never thought this day would come, but I’m finally ready to bare it all. The naked truth is that you’ve been a big (private) part of my life. Thanks to you I was able to get over breakups, deal with anxiety, understand myself better, and more.

Pornography can result in positive physical and emotional reactions (Orlowski, 2012). So, none of this is surprising. I’m sure I’m not the only one who feels this way about you. After all, you are the world’s largest and most popular porn site.

At least for now.

People are actively petitioning to shut you…


An image of myself in a forest, dressed glamorously like a princess.
An image of myself in a forest, dressed glamorously like a princess.

Once upon a time, there was a Copywriter who worked at one of the world’s leading public relations (PR) firms. Every day, she would work on pitch after pitch after pitch. It was hard. Thankfully, she had her friends, the rest of the creative department, to help her.

One day, the Copywriter decided to consciously apply Design Thinking (DT) to all the pitches she was a part of. …


Image designed by Eunice Hee

One of the scariest things in the universe is going back to school as an adult.

You should’ve seen me on day 1 of my Master of Arts in Digital Management program, I was panicking like a moonwalker who’d just lost her helmet. But, spoiler alert: that quickly changed.

Here are 5 reasons why I felt my 1st week of Hyper Island (more famously known as Hyper Island Way Week) was as exciting as space travel.

1. There’s intelligent life everywhere From the get-go, I knew I’d be studying with cosmically cool people. Everyone who’s anyone has been to Hyper…


Image designed by Derek Heng

Goat. Burrito. Pillow. Hologram. Train. We’ve seen some people choo choo choose to marry really bizarre things.

That’s why I figured that saying “I do” to a postgraduate degree during the Covid-19 outbreak wasn’t the weirdest thing to do, and took the plunge.

For anyone out there who’s having cold feet about going back to school, or worried that you might be walking down the aisle with the wrong one, here are 5 reasons why I chose to commit to Hyper Island’s Master of Arts in Digital Management.

  1. I wouldn’t have to sacrifice my career Not gonna lie. Some days…

Athena Ali

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